Search Engine - The tool used by 85% of web users to find what they are looking for on the web. Search Engine Information is not Public Domain, so we all guess as best we can on what they like and don't like.
Spider - The process used by Search Engines to find out what your site is all about. Also called Bots.
URL - A URL is the name of your site pointer. A URL can affect your Search Engine Results by having your Important Keyword in it. Example: www.JoesCrabShack.com. This URL would be the highest ranked of any listings for Joe's Crab Shack's on the web and there could be a few. CrabLegs.com, if available, would get a higher rank from the Keyword in the URL.
Indexed - The term to describe a website that is Spidered - found on the Web by a Search Engine. The Engine then indexes the site on there servers, just as the Spider sees it. It's like a file of your site info.
Listed versus Indexed - Search Engine will use some of your tag info for the Listing your site and more data will be Indexed for your site but not show in the Listing.
Keywords - The 1-3 words that tell what your site's topic is all about. What's the point of this site? What does it offer? What is this site all about? Keywords are the 1-3 word answers to these questions.
Keyword Relevance - The effective and proper choice of your keywords for your site Topic. Do your Keywords point people to your Content? If someone used your keyword and got to your site, would they find what they were looking for?
Keyword Density - The percentage of times your Keywords are found in your Text/Content. If your site is about Crabs, it will have that word a lot in the text.
Head Tag - The tags found at the beginning of your website that contain your Meta Tags. Not visible to visitors but visible to Spiders.
Meta Tags - Found in your HEAD Tag. Can have many topics but the main 3 are Title, Keywords and Description.
Title Tag - 1-2 Sentence long Title for your site. Should be Keyword Rich. Length used for listing a site from 80 to 150 characters depending on the Engine. The search Engine will index from 400 to 1100 Characters.
Keyword Tag - The List of searched Words or Terms to find your site on the web. Search Engines will index as few as 500 or 1100 Characters depending on who you believe, and up to as many as you can list. Your more important Keywords should be listed first. What they don't index just does not count for anything, good or bad.
Description Tag - a 2-3 sentence Description of your website. Should be Keyword Rich. Can be listed from 150-250 Characters in length and Indexed up to 1000 Characters.
Spam - Using a Keyword over and over with the hopes of tricking the Search Engine into thinking your site should rank higher for that Term or Word. Spammed sites are dropped from the results or to the very bottom of the results depending on the Engine.
Body Tag - What a Visitor sees. Your actual Text is in this Tag. Your Body should have all of your Keywords in your Text for those Keywords to really mean anything. Your Text must also have quality Content for your visitors
Copy - Another word for Text - Another word for the visible writing on your web page that anyone can see.
Search Engine Ready - A web site that has tags and content together with good focus on a topic and good representation of that material in all your tags. Also includes proper function. Spelling is all good, links work, grammar is good, navigation works with no Dead Links.
Dead Links - Links that go nowhere. Pages are gone, or the link is just typed in wrong.
Search Engine Optimization - Preparing a website for indexing or spidering by a Search Engine with every attempt made to work within the rules for a favorable result.
Conversion - Do people visit your site? What is the percentage of Buyers on the site? The Process of taking a surfer and making them a customer is called Conversion. The percentage of visitors buying products would be your Conversion Rate.
Search Engine Results - When you search a word or term on the web, you get pages of search results. Top 10 placement would mean your website was found in the first page, top 10 results when you searched for a Search Term you have worked thru your website. What you get when you search for something on the web.
Links - Links can be internal and or external. Internal Links are what visitors use to navigate or move around the different pages on your site. External Links are to other sites on the web and can be you linking to them or them linking to you. Both forms of links contribute to your Link Popularity.
Link Popularity - The number of links you have to and from other sites on the web. Your Popularity # will include the Text used for the link (for the value of that link) and the quality/rank of the site Linked to you. High rated sites that link to you have more weight in developing Link Popularity.
This is good for now.
This FREE Optimization Tools Dictionary page was last modified JUNE 20, 2006.